Leksi is a digital agency founded by Inès Slama and Noémie Buffault, working toward a more sustainable and fairer way for brands to communicate with their audiences.
The challenge was to show how a small change can have a big effect, a bit like the butterfly effect, while keeping the identity light, in line with what sustainable design looks like on screen. I built it on optical illusions made from simple patterns, where a small shift changes the whole picture, and used electric colors to firmly place the brand in the digital world.
