Paname Collections is a French clothing brand founded by Adrien Porte, making well-made, stylish clothes at prices that stay within reach. The style is simple and easy to wear, with a Parisian flair that suits its name, since Paname is old slang for Paris.
I chose a round, clean typeface in the spirit of American Apparel and Bonobos, which keeps the brand friendly and unfussy. Kraft paper and a distinctive pattern do the rest, giving Paname Collections a signature that’s easy to recognize on a bag or a label.
